Alice Ray, Cofounder and CEO 
Alice Ray, MBA, is a visionary leader who has founded, led, and grown a number of organizations, including three that are still thriving after 15 years. An early advocate of "double bottom line" organizations, she has served as a business consultant and trainer to more than 100 other public, private and non-profit organizations, helping them make good works, good business as well.
Ray is also an expert in social learning. She designed Ripple Effects proprietary Whole Spectrum Learning System, and is the Content and Creative Director for the Company's student and implementer training software. This work has been recognized with19 national awards from the health, software, education and communications industries. While head of Committee for Children (1982-89), she conceived and oversaw development of Second Step, a clinically validated violence prevention curriculum, now in more than 27,000 schools.
Her Social Learning leadership has been recognized with several national awards, among them the Distinguished Public Service Award of the Association of Federal Investigators, a Presidential Letter of Commendation for Child Safety Leadership for President Reagan, and Health Educator of the Year Award from the Comprehensive Health Education Foundation. She has received distinguished appointments, including an appointment by President Clinton to the Academic Advisory Council of the National Campaign Against Youth Violence. She has also authored books, published articles and made numerous national and international presentations on subjects related to social-emotional learning in school, community, and corporate environments.
A master of short form communication and engaging media, she has received eight regional Emmys and a dozen national film awards. Her projects have been featured in major national print and broadcast media, including Newsweek, Wall Street Journal, Business Week, The New York Times, USA Today, The Today Show, Dateline NBC, ABC Nightline, CNN, and MTV. Full resume.
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 Sarah Berg, Cofounder and COO
Sarah Berg is an award-winning software producer with an unmatched track record of producing innovative, high quality technology projects within cost and time constraints.
Berg first saw the possibilities for emerging computer technologies while working as a management consultant to nonprofits and museums just over a decade ago. She identified the exciting learning possibilities of new media, and formed initial partnerships with leaders in what was then a fledgling industry. In 1994, she coordinated the first Multimedia Playground exhibit at San Francisco's Exploratorium, bringing the best in new media and the internet to a wider audience, and increasing the museum's attendance by 30% in the process.
She was then tapped by Microsoft co-founder Paul Allen to conceptualize and produce a $2M traveling multimedia exhibit to tour with Lollapalooza, a national rock festival that attracts more than half a million teenagers each summer. The project was a smash success, and gained national attention in such outlets as Nightline, Dateline NBC, CNN, MTV, Newsweek, USA Today, and the New York Times.
In 1995, Berg and Ray partnered to produce a critically acclaimed website that ranked as a top 1000 site by PC Magazine, and received heavy traffic in the web's early days. Berg went on to produce web sites for Fortune 500 companies during her tenure at Vivid Studios, one of the top web design studios in the country.
Since cofounding Ripple Effects in 1997, she has overseen production of 13 software products that have won 18 industry awards. She also does school sales-including getting the company's first district-wide sale, speaks at conferences, oversees operations, does strategic planning and financial modeling, and has garnered PR for Ripple Effects in The Wall Street Journal, MSNBC, Newsweek.com, and numerous other publications. She is a graduate of Brown University.
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Lew Brentano, Vice President, Educational Alliances
Lew brings to Ripple Effects 20 plus years in the development, marketing and sales of technology products, ranging from computer hardware to
e-commerce software to security software.
His experience includes senior management positions with a leading classical software company as well asa leading internet-based application service provider. Before joining Ripple Effects,Lew was Vice President for engineering & product marketing at McAfee.com, the leading (and profitable) on-line application service provider for anti-virus and security software. Previous experience includes being on the founding team of BEA Systems, Inc. and serving as Director of Product Marketing and Director of Product Management for that company. Lew also managed consulting and services groups for Gartner Group, as well as holding senior marketing positions for a high-performance graphics company, a leading computer systems manufacturer, and a CAD/CAM software company. Lew has a BS in Mechanical Aerospace Engineering, from University of Notre Dame, and an MS in Aeronautics and Astronautics from Stanford University.
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Stefan Ferreira Cluver, Media Producer and Implementation Support
Stefan Ferreira Cluver, MFA, joined Ripple Effects after 10 years producing and distributing documentary and educational media to schools, businesses, and community organizations. He currently supervises the production of Ripple Effects' software and produces the audio and video that makes the company's products so media rich. His previous experience includes freelance production management for corporate and commercial clients, production for and distribution of PBS and European television funded documentaries and African feature films, as well as producing and directing his own award-winning film projects. He has taught college level courses in Semiotics, the field in which he earned his BA, magna cum laude, from Brown University.
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