Excerpted from The Wall Street Journal - July 12th 1999

...Some Companies have clearly linked their pitches to Columbine. Seven days after the killings, Ripple Effects, a computer software company in San Francisco that offers a set of CD-ROM's on school safety for $4,799, sent out a press release titled: "Could software prevent the next school shooting?" The CD-ROM's were introduced eight months before the Littleton shooting. Before the calamity, 37 schools bought them. In two months since, 41 have.

"With these events, people are seeing these aren't just frills that would be nice to do," says Sarah Berg, cofounder of the company. "They're critical."

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